3333 E 3rd St
Bloomington, IN 47401

  • Sales: (888) 884-4309
  • Service: (888) 778-2012
  • Parts: (877) 246-1779



A little bit about us

Charles R. Royal, Jr. first arrived in Bloomington, Indiana in 1968 as the managing partner of the local Chevrolet dealership. Within ten years, Royal had bought out his supporting partners and expanded his dealership group. Between 1974 and 1984, Royal bought out several local dealers in Bloomington and the surrounding cities. The Volkswagen, Audi, Porsche, and Mercedes-Benz franchises were purchased early in Royal first decade in Indiana. The Mercedes-Benz dealership relocated to Terre Haute, Indiana, while the VW/Audi/Porsche moved across SR-46 to Columbus, Indiana. Later, Royal moved both stores to Walnut Avenue in Bloomington. Jeep, Eagle, Dodge were added shortly thereafter. Royal then bought O'Daniel Ford located right across from Bloomington South High School and changed the name to Bloomington Ford. 
In the Mid-1970's, Lincoln and Mercury franchises were added to the growing number of dealerships baring the "Royal" moniker. These two brands were later split apart, with Mercury joining the Dodge store next to Bloomington Ford, and Lincoln joining the VW/Audi dealership on east 3rd street, on Bloomington's growing eastside.  Chrysler and Nissan franchises were added in the late 1970's. Toyota soon followed, although back then Toyota was just a small, foreign brand that made inexpensive compact cars. Subaru, Suzuki, Mazda, Volvo and Mitsubishi were added in the following decades, and Scion and Mitsubishi joined the Royal Group the next.
After a series of shifts and mergers, Royal on the Eastside emerged as the preeminent import and luxury dealership in Bloomington. Nissan was relocated to the VW/Audi dealership in the late 1980's, and Subaru was added shortly after that. Mercury was added to compliment Lincoln, and Royal on the Eastside was finalized. After some changes, Royal offers four franchises under one roof, Royal on the Eastside offers more choice than any dealership in the state of Indiana. Our Volkswagen and Audi brands offer tremendous vehicle options to customers seeking true German engineering!

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you